IMHO, the most important problem with mergers is that the most talented people might leave the company being bought, eroding its actual worth right after the takeover. I think its important in mergers that the two companies do not immediately try to impose their identities on each but rather let it be a gradual process.
Consider that some people might have been working in a company for a long time and would be extreeely passionate about the identiy of their company, which would tto a great extent be entwined into their own identity.
To take away that whole identity in a single shot can be blow to anybody's self esteem. Hence the buying company needs to be very care in the way it handles the merger. I would think that keeping the identity of the other company as a subidentity of the parent company still helps in lessening the impact.
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