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Friday, September 3, 2010
Thursday, July 15, 2010
Thought leadership
Today i attended a townhall kind of meeting, called the open coffee meeting with the CEO, at one of the clients I am working with. Some of the points that he (the CEO) illustrated were very pertinent. Thought leadership in any area is strategically one of the most important things that differentiates a company from the crowd in any domain. And the fastest growth trajectory can be attained when a company aligns its solutions to some Mega trends. 'Behaviour' is one such megatrend, 'Green' being one of the many others.
The thought leadership if supported with solid product/solution offerings can create a highly profitable organization. The thought leadership and the consulting services form the branches of the tree that spread the outward reach of the tree in the world, while the products and solutions form the trunk and the roots that give monetary and practical solidity to the tree. If the thoughts leadership is able to sell not just its thoughts but these products that put these thoughts into frameworks, then we are looking at a sustainable growth trajectory.
The thought leadership if supported with solid product/solution offerings can create a highly profitable organization. The thought leadership and the consulting services form the branches of the tree that spread the outward reach of the tree in the world, while the products and solutions form the trunk and the roots that give monetary and practical solidity to the tree. If the thoughts leadership is able to sell not just its thoughts but these products that put these thoughts into frameworks, then we are looking at a sustainable growth trajectory.
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