Rwandan entrepreneurs

Most of Africa apart from South Africa, Zimbabwe and Egypt for me constitute the Dark continent. I know there could be other countries that are not actually underdeveloped and this be my ignorance to the world at large, but this article about Rwanda and its capital Kigali has got me excited.

http://www.techcrunch.com/2009/06/16/memo-from-rwanda-eat-your-heart-out-al-gore/

understanding business marketing (as different from consumer marketing)

http://en.wikipedia.org/wiki/Business_marketing

B2B Marketing Strategies

• B2B Branding
• Product (or Service)
• People (Target Market)
• Pricing
• Promotion
• Place (Sales and Distribution)

B2B Marketing Communications Methodologies

• Positioning Statement
• Developing your messages
• Building a campaign plan
• Briefing an agency
• Measuring results