understanding business marketing (as different from consumer marketing)

http://en.wikipedia.org/wiki/Business_marketing

B2B Marketing Strategies

• B2B Branding
• Product (or Service)
• People (Target Market)
• Pricing
• Promotion
• Place (Sales and Distribution)

B2B Marketing Communications Methodologies

• Positioning Statement
• Developing your messages
• Building a campaign plan
• Briefing an agency
• Measuring results