Mass Collaboration

Wikinomics explores how some companies in the early 21st century have used mass collaboration (also called peer production) and open-source technology such as wikis to be successful.

Mass collaboration is the key word here. A large number of people coming together to share and create, each one doing his bit, to add to the creation of the final product.
This is what web 2.0 is about, the users being active part of content creation. The consumer is the producer.There is no central athourity, just a set of guiding rules, and beyond them is the magic of the crowds.

What does collaboration require?
A basic idea (a goal) to work on.
A protocol for interaction. (a set of rules to guide the individuals)
Means to share information and thoughts (the tools)

Once these things are in place, the crowds can work magic.

The output at each level of interaction should become the input for the next level of interaction, in order to create generations of ever evolving interactions.