Thursday, September 3, 2009

Lets JAM to create it

We get together,
bang our heads,
get the IDEA shaped up,
write bits of code,
do some prototypes,
feel the beat and
get moving ahead.

Meet in one of the houses,
lock ourselves up in a room and
decide that when we come out after 2 days we will be THERE, the point of no return.

Lets think agile and write stuff iteratively, quick n dirty to start with and polished as we go on. But at the end of each session there needs to be solid deliverables, something more than a set of ideas in air.

Monday, July 13, 2009

Rwandan entrepreneurs

Most of Africa apart from South Africa, Zimbabwe and Egypt for me constitute the Dark continent. I know there could be other countries that are not actually underdeveloped and this be my ignorance to the world at large, but this article about Rwanda and its capital Kigali has got me excited.

http://www.techcrunch.com/2009/06/16/memo-from-rwanda-eat-your-heart-out-al-gore/

Sunday, July 5, 2009

understanding business marketing (as different from consumer marketing)

http://en.wikipedia.org/wiki/Business_marketing

B2B Marketing Strategies

  • B2B Branding
  • Product (or Service)
  • People (Target Market)
  • Pricing
  • Promotion
  • Place (Sales and Distribution)

B2B Marketing Communications Methodologies

  • Positioning Statement
  • Developing your messages
  • Building a campaign plan
  • Briefing an agency
  • Measuring results

Tuesday, October 7, 2008

Why adopting firefox matters

At present IE is the browser used by majority of the users around the world; infact its miles ahead of competition in terms of usage. 

Now any new browser related technology cannot be used widely until its implemented by IE. Lets take SVG for example, supported by both opera and firefox, it is a fomidable player that can to a great extent change the face of our UIs, but due to the non implementation by IE, it still cant become a defacto standard.

So the company that leads the browser race will always have a greater say in terms of the standards that it wants to push through in the web technology side. Say tommorow Mozilla comes up with a new way of doing animations on the browser, a new language like html which allows for richer UIs and may be 3d object rendering, it would not be widely accepted till IE implements it. 

I think google might has a similar plan with its chrome. Giving things for free to start with doent actually mean they are free. Eventually if you have a browser in the market that every one uses then you have a monopoly in defining how users will interact, how data will be trasmitted, what new things can be supported and all such other things.

So it really matters that Firefox win the browser wars, so that standards remain opensource and the power of decision lies with us, with the people.

Sunday, October 5, 2008

Solution to Traffic : Serving close to the consumer

Isn't it cool that both, traffic on the roads (like bangalore) and the traffic on the internet have similar solutions.

"Serving close to the consumer"

One of the principle on which the CDNs (Content Delivery Networks) work is that closer is better, hence web caches store popular content closer to the user. This reduce bandwidth requirements, reduce server load, and improve the client response times for content stored in the cache.

Similarly city planner are now looking to create homes closer to offices and shopping malls closer to home, so that the whole ecosystem is nearby, thereby reducing the need for travel and hence the traffic.