understanding business marketing (as different from consumer marketing)

http://en.wikipedia.org/wiki/Business_marketing

B2B Marketing Strategies

• B2B Branding
• Product (or Service)
• People (Target Market)
• Pricing
• Promotion
• Place (Sales and Distribution)

B2B Marketing Communications Methodologies

• Positioning Statement
• Developing your messages
• Building a campaign plan
• Briefing an agency
• Measuring results

Early Stage Funding Options And Expectations

Early Stage Funding Options And Expectations

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Why adopting firefox matters

At present IE is the browser used by majority of the users around the world; infact its miles ahead of competition in terms of usage. 

Now any new browser related technology cannot be used widely until its implemented by IE. Lets take SVG for example, supported by both opera and firefox, it is a fomidable player that can to a great extent change the face of our UIs, but due to the non implementation by IE, it still cant become a defacto standard.

So the company that leads the browser race will always have a greater say in terms of the standards that it wants to push through in the web technology side. Say tommorow Mozilla comes up with a new way of doing animations on the browser, a new language like html which allows for richer UIs and may be 3d object rendering, it would not be widely accepted till IE implements it. 

I think google might has a similar plan with its chrome. Giving things for free to start with doent actually mean they are free. Eventually if you have a browser in the market that every one uses then you have a monopoly in defining how users will interact, how data will be trasmitted, what new things can be supported and all such other things.

So it really matters that Firefox win the browser wars, so that standards remain opensource and the power of decision lies with us, with the people.

Solution to Traffic : Serving close to the consumer

Isn't it cool that both, traffic on the roads (like bangalore) and the traffic on the internet have similar solutions.

"Serving close to the consumer"

One of the principle on which the CDNs (Content Delivery Networks) work is that closer is better, hence web caches store popular content closer to the user. This reduce bandwidth requirements, reduce server load, and improve the client response times for content stored in the cache.

Similarly city planner are now looking to create homes closer to offices and shopping malls closer to home, so that the whole ecosystem is nearby, thereby reducing the need for travel and hence the traffic.

VC scene in india

http://mitsloanblog.typepad.com/varun/2008/07/nothing-venture.html

Creativity in organizations

Bottom’s up innovation is best possible if there is an environment of freedom, where a lot of people believe and like to engage in the process of innovation. Once people start enjoying the process of thinking outwards, of thinking weird and of think beyond their constraints, that is when that collaborative innovation is best possible. Any creation, according to me, is an individualistic process. So for a team to be innovative, they need to function like our brain. We have different thoughts in our brain but in the end the brain is able to come to a outlook, confused or consistent, but an outlook, nonetheless. In team we have to function like that, believing that each member is part of the same whole (the brain), you agree, you disagree, but u cant run away, so in the end there has to be the final outlook which is the result of all the various directions that the individual members went into, and each thought needs to be see as a gust of wind that helped in reinforcing or hindering the direction of the outlook.

Start ups are the best place where people can be creative, because with less people to make decisions, there is a lot of freedom in terms of decision making.

What does America create?

The other day someone was discussing what is it that America creates, what is that when consumed benefits Americans themselves and not indians, chinese or taiwanese people. I think the answer would be movies, music and television serials.